Gray Line New York Partners with The Breast Cancer Research Foundation®    

Gray Line New York Partners with The Breast Cancer Research Foundation® to Help Find a Cure
New York City's Iconic Red Double-Decker Buses Turn Pink



FOR IMMEDIATE RELEASE:


New York, NY - June, 2012: On June 11, 2012, Gray Line New York, New York City's top tourism company, will be turning its some its iconic red double-decker buses pink, to launch its 'Big Pink Sightseeing' tour in partnership with The Breast Cancer Research Foundation®. For every adult ticket purchased for this tour on a pink Gray Line New York double-decker bus, $1 will be donated to fund critical breast cancer research worldwide through The Breast Cancer Research Foundation®
. To kickoff this 'Big Pink Sightseeing' tour, Gray Line New York will be presenting a $10,000 donation to The Breast Cancer Research Foundation® on June 19, 2012 at 12:00 pm at Pier 78 in New York City.

"We are honored to be partnering with The Breast Cancer Research Foundation® to help find a cure and raise awareness," states David Chien, Director of Marketing of Gray Line New York. "Our double-decker buses are a natural choice to help 'elevate' the effort, and we are proud that our contributions will be assisting such an important cause."


Myra Biblowit, President of The Breast Cancer Research Foundation® says, "The Breast Cancer Research Foundation® is delighted that Gray Line New York is launching the 'Big Pink Sightseeing' tour and turning their red buses pink to increase the awareness of the Foundation's important work. The Breast Cancer Research Foundation® currently funds 187 brilliant scientists worldwide conducting critical research aimed at the prevention and a cure of breast cancer in our lifetime."


This fun, comprehensive and informative 'Big Pink Sightseeing' tour will allow passengers to see and hear all about New York City's most famous sights, while simultaneously supporting a great cause. Top landmarks on the tour include:


  • Times Square
  • View of the Statue of Liberty
  • One World Trade Center
  • Empire State Building
  • Central Park
  • Rockefeller Center
  • And more.

This 1.5 hour tour will operate daily from 10:30 am to 2:30 pm and depart every half hour from the corner of 53rd Street and 7th Avenue in New York City. Tickets, which will cost $49 for all adult and $44 for children (ages 3-11), will be available for purchase online at the Gray Line New York website Big Pink Sightseeing or at the visitors' center, located at 777 8th Avenue (between 47th and 48th Street in Manhattan). The 'Big Pink Sightseeing' tour is fully-guided and is not hop-on hop-off.

Since 1926, Gray Line New York has been a proud staple of the New York City tourism industry, bringing visitors to all the must-see stops in New York City on its iconic red double-decker tour buses. The brand frequently participates in a number of city-wide events, including the ING NYC Marathon, the Indian Day Parade, the New York Giants Super Bowl victory parade and many more, and will continue to take part in advocacy and not for profit events such as World Read Aloud Day.



About Gray Line New York:

Since 1926, Gray Line New York is the source for NYC's best double-decker bus and deluxe motorcoach tours. This company operates the signature deluxe double-decker, hop-on, hop-off bus tours that include Uptown, Downtown, Brooklyn and Night loops, as well as fully escorted foreign language motorcoach city tours in German, French, Spanish and Italian. Gray Line New York's one-day excursions to Niagara Falls, Boston, Philadelphia, Washington D.C., and Woodbury Common premium shopping outlet mall are visitors' favorites too.

In addition, this tour company sells tickets to all major New York City attractions and has specialists trained to assist individuals, groups, and charter sales.


About The Breast Cancer Research Foundation®:

Since founded by Evelyn H. Lauder in 1993, The Breast Cancer Research Foundation® (BCRF) has raised $370 million to advance the most promising breast cancer research worldwide that will help lead to prevention and a cure in our lifetime. In 2011-2012, BCRF grants are supporting 187 dedicated researchers at major medical institutions across the globe. If not for BCRF, many facts about the genetic basis of breast cancer would not be known, the link between exercise, nutrition and breast cancer risk would not be established, and the rate of mortalities would not continue its downward curve. BCRF-funded scientists are responsible for these and many other critical achievements. Currently, over 90 cents of every dollar donated is being directed to breast cancer research and awareness programs, BCRF continues to remain one of the most fiscally responsible charities in the country. BCRF holds a 4-star rating from Charity Navigator, its tenth such designation since 2002. Additionally, BCRF is the only cancer organization designated as "A+" by CharityWatch. For more information about BCRF, visit www.bcrfcure.org.



 

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